Design dictated by narrative and structure. Crafted for clear perception.

Design dictated by narrative and structure. Crafted for clear perception.

Visual & Brand Designer.

Visual & Brand Designer.

Hian Araujo

Visual and brand designer

Design that turns your ideas into visual clarity.

Design that turns your ideas into visual clarity.

About me. For 7 years, I’ve built brand identities and digital environments. From high-volume strategic assets for XP Investimentos to bespoke systems for niches like bovine genetics and tech. My background in Cinema dictates the composition.

Explore selected works

Different industries.

Different industries.

Different industries.

One organic approach.

One organic approach.

One organic approach.

Brands need a visual narrative.

I build identities and digital environments rooted in the client's context.

Brands need a visual narrative.

I build identities and digital environments rooted in the client's context.

Some Works

V4 CRM

A proprietary CRM designed in 14 days to replace an off-the-shelf software and support a R$ 500 million sales pipeline.

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V4 CRM

A proprietary CRM designed in 14 days to replace an off-the-shelf software and support a R$ 500 million sales pipeline.

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Fastech

Fastech stands for education that welcomes, challenges, and transforms. They build the skills needed for a world in constant motion.

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Fastech

Fastech stands for education that welcomes, challenges, and transforms. They build the skills needed for a world in constant motion.

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Emails Marketing | XP inc.

Email campaigns designed for XP Inc., combining art direction, financial messaging, and conversion-focused layouts for investment products and audience engagement.

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Portal Agricola

Portal Agrícola is a grain origination ecosystem that connects rural producers to multinational exporters through an intelligent, secure, and efficient process.

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Services.

Design is not about adding layers, it’s about removing noise. I craft visual systems where every element serves a structural purpose.

Design is not about adding layers, it’s about removing noise. I craft visual systems where every element serves a structural purpose.

Brand Identity.

Organic visual systems. Positioning built on handmade structures. The design process defines the core and scales the perception across every touchpoint.

Brand Identity.

Organic visual systems. Positioning built on handmade structures. The design process defines the core and scales the perception across every touchpoint.

Web Design.

Digital environments built on solid architecture. Landing pages designed to communicate clearly and guide the user without relying on visual noise.

Web Design.

Digital environments built on solid architecture. Landing pages designed to communicate clearly and guide the user without relying on visual noise.

Graphic Design & Creatives.

Visual communication built for performance. Layout, typography, and grid execution. Creating strategic assets that establish immediate connection and sustain the brand logic.

Graphic Design & Creatives.

Visual communication built for performance. Layout, typography, and grid execution. Creating strategic assets that establish immediate connection and sustain the brand logic.

UI Design.

Interface design for digital products and dashboards. The work is about organizing information, defining clear hierarchies, and building functional systems that make complex data easy to read.

UI Design.

Interface design for digital products and dashboards. The work is about organizing information, defining clear hierarchies, and building functional systems that make complex data easy to read.

Let's strip away the noise.

Ideas need a solid foundation to survive the market. Let's translate your strategy into undeniable visual impact.

Ideas need a solid foundation to survive the market. Let's translate your strategy into undeniable visual impact.